West Recording: Next Big Thing - Attorney Coaching and Training

West Recording: Next Big Thing - Attorney Coaching and Training

Domain: Marketing Management and Leadership
BoK Competency: 
Change Management 

Coaching and training initiatives are all about leading the charge for change by changing people's minds and hearts to shift their beliefs and behaviors. This program will talk about what great coaches and trainers do to build awareness, desire, knowledge, ability and reinforcement for successful outcomes.

Participants will learn a coaching framework that aligns with the ADKAR change management model, as well as understand ten fundamental traits that help coaches and trainers inspire commitment and buy-in. Change management is a critical element of all of our roles no matter what chair we sit in. The Prosci ADKAR Model is an internationally recognized approach to breaking down a given process, recognizing the need for guiding people's energy for good, and then helping ensure the effort becomes part of the culture of the firm. We're excited to roll out this dynamic series that showcase specific case studies from luminaries in the industry and how the ADKAR model was applied.  

Learning Outcomes

  1. Discuss the Change Management ADKAR Model® (developed by: Prosci)
  2. Understand the 10 traits that help coaches inspire commitment and participation
  3. Identify how to communicate effectively to create change within personal beliefs and behaviors


Alycia Sutor
Managing Director

Alycia Sutor has more than twenty years' experience helping lawyers and executives accelerate sales performance and revenue growth. She is particularly passionate about helping individuals create greater impact in how they lead, work, and sell by unlocking strengths and research-based insights to power individual, team and organizational growth. Prior to her current role, Alycia oversaw the business development and marketing functions at Goldberg Kohn and McDermott Will & Emery. Alycia is also passionate about elevating the profession of law through various volunteer leadership roles, including with the Legal Marketing Association (LMA), currently serving as the co-chair of the Talent Development Committee. She also served as LMA's President of the International Board of Directors, as well as the Board President for the Midwest Region and has served on the advisory board of the Legal Sales and Service Organization. Alycia is a frequent speaker on business development topics, which includes guest teaching appearances at IIT Chicago-Kent College of Law.

LMA Member: Complimentary
Non-Member: $150 Next Big Thing Pass

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