2021 Prospective Member Next Big Thing (NBT) Regional Program-Pass

New this year, we’re offering a program-pass for prospective members to attend all of our NBT Regional Roadshow Programs. You’ll hear from six different subject matter experts who will share their experiences within Change Management in the legal industry. You’ll have access to the live programs but also the recordings to watch at any time.  See below for more information on the speakers and their Change Management Topics:

  • West: Attorney Coaching and Training (Alycia Sutor)
  • Canada: Successful Implementation of Client Targeting Programs (Adam Severson)
  • Midwest: Leveraging Business Development to Implement a New Expense Reimbursement System (Ashraf Lakhani) 
  • Southeast/Southwest: Collaborating Across Departments (Cynthia Voth)
  • Mid-Atlantic: Developing a Competency-Based Business Development Curriculum (Jill Weber)
  • Northeast: Rebranding a Firm to Drive Growth (Lisa Simon)
Prospective Members: $150

Register Now

Attorney Coaching and Training

Alycia Sutor

Coaching and training initiatives are all about leading the charge for change by changing people’s minds and hearts to shift their beliefs and behaviors.  This program will talk about what great coaches and trainers do to build awareness, desire, knowledge, ability and reinforcement for successful outcomes. Participants will learn a coaching framework that aligns with the ADKAR change management model, as well as understand ten fundamental traits that help coaches and trainers inspire commitment and buy-in.

Change management is a critical element of all of our roles no matter what chair we sit in. The Prosci ADKAR Model is an internationally recognized approach to breaking down a given process, recognizing the need for guiding people’s energy for good, and then helping ensure the effort becomes part of the culture of the firm. We’re excited to roll out this dynamic series that showcase specific case studies from luminaries in the industry and how the ADKAR model was applied.

Learning Objectives:

  1. Discuss the Change Management ADKAR Model® (developed by: Prosci)
  2. Identify how to communicate effectively to create change within personal beliefs and behaviors
  3. Understand the 10 traits that help coaches inspire commitment and participation

Successful Implementation of Client Targeting Programs

Adam Severson

We all have the same goal: more meaningful, trusted advisor relationships with our clients. Whether you’re a lawyer aiming to move up the value chain with a client to do more sophisticated work, or business development manager supporting lawyers in the pursuit of new opportunities, the deeper you dig into those client relationships – the more fulfilled and intellectually exciting your work will be. This session will focus on the fundamentals and complexities in the successful implementation of client target programs at law firms and how business development professionals can help navigate barriers to enable revenue growth. Severson will share this case study and how the ADKAR approach to change management applies to moving the ball forward.

Change management is a critical element of all of our roles no matter what chair we sit in. The Prosci ADKAR Model is an internationally recognized approach to breaking down a given process, recognizing the need for guiding people’s energy for good, and then helping ensure the effort becomes part of the culture of the firm. We’re excited to roll out this dynamic series that showcase specific case studies from luminaries in the industry and how the ADKAR model was applied.

Learning Objectives:

  1. Discuss the Change Management ADKAR Model® (developed by: Prosci)
  2. Identify how to have more meaningful client relationships
  3. Learn tips on how to propel this relationships to the next level

Leveraging Business Development to Implement a New Expense Reimbursement System

Ashraf Lakhani

Many of the projects either originating from or relying on the marketing and business development team require collaboration across multiple departments at a firm for success. In this case study, we will talk about how the desire to capture more meaningful business development activity was the driver for the implementation of a new expense reimbursement system. Bringing together marketing, technology, legal secretaries, human resources, accounting, and attorneys, we will discuss best practices for managing change and engaging an entire firm around a common goal.

Change management is a critical element of all of our roles no matter what chair we sit in. The Prosci ADKAR Model is an internationally recognized approach to breaking down a given process, recognizing the need for guiding people’s energy for good, and then helping ensure the effort becomes part of the culture of the firm. We’re excited to roll out this dynamic series that showcase specific case studies from luminaries in the industry and how the ADKAR model was applied.

Learning Objectives:

  1. Discuss the Change Management ADKAR Model® (developed by: Prosci)
  2. Identify key stakeholders within the implementation process
  3. Learn tips on how engage stakeholders throughout the entire firm to help create a common goal

Collaborating Across Departments

Cynthia Voth

Rolling out successful initiatives at law firms frequently requires the help of several departments. IT, accounting, and legal assistants all play an important role in implementing business development, client service, and other initiatives that legal marketers lead the charge on. Historically, however, support departments at law firms would silo out—leading to incomplete information, administrative challenges, and other roadblocks that can keep initiatives from reaching full potential for success or even causing them to fail. In this presentation, Cynthia Voth, Chief Client Officer at Miller Nash, will discuss initiatives where the BD team worked with support departments to successfully collaborate, develop, and implement those initiatives. Having started as marketing director at her current firm, and now responsible for overseeing not only marketing/BD, but also IT, records, and legal support staff, Cynthia will also discuss the opportunities available to legal marketers to take on larger management roles in their firms.

Change management is a critical element of all of our roles no matter what chair we sit in. The Prosci ADKAR Model is an internationally recognized approach to breaking down a given process, recognizing the need for guiding people’s energy for good, and then helping ensure the effort becomes part of the culture of the firm. We’re excited to roll out this dynamic series that showcase specific case studies from luminaries in the industry and how the ADKAR model was applied.

Learning Objectives:

  1. Discuss the Change Management ADKAR Model® (developed by: Prosci)
  2. Learn new tips on communicating across different departments within your firm
  3. Identify new opportunities that legal marketers have within their roles on how to manage through change

Developing a Competency-Based Business Development Curriculum

Jill Weber

Learn how to leverage change management tools to develop and execute a business development curriculum driven by core business development competencies. During this session, we'll discuss how to define specific skills and behaviors that drive business development success, develop an educational curriculum that offers a variety of learning models, and turn business development knowledge into action.

Change management is a critical element of all of our roles no matter what chair we sit in. The Prosci ADKAR Model is an internationally recognized approach to breaking down a given process, recognizing the need for guiding people’s energy for good, and then helping ensure the effort becomes part of the culture of the firm. We’re excited to roll out this dynamic series that showcase specific case studies from luminaries in the industry and how the ADKAR model was applied.

Learning Objectives:

  1. Discuss the Change Management ADKAR Model® (developed by: Prosci)
  2. Learn new tools on how to develop and execute a BD curriculum within your firm
  3. Identify skills and behaviors that drive BD success and help turn this information into action items and next steps

Rebranding a Firm to Drive Growth

Lisa Simon

A strong brand can provide an integrated culture across practices, geographies and even legacy firms. But building a successful and lasting brand takes considerable time and resources. Asking lawyers to change their mindset and talk about ideas they don’t understand can make for uncomfortable situations. The payoff, however, is a shared identity and platform that can fuel growth. In this session, Lisa Simon will share the basics of building a strong brand and changing the way a law firm can identify with that brand. If done effectively, a strong brand can help a firm further develop its go-to-market strategy and bring cultures together.

Change management is a critical element of all of our roles no matter what chair we sit in. The Prosci ADKAR Model is an internationally recognized approach to breaking down a given process, recognizing the need for guiding people’s energy for good, and then helping ensure the effort becomes part of the culture of the firm. We’re excited to roll out this dynamic series that showcase specific case studies from luminaries in the industry and how the ADKAR model was applied.

Learning Objectives:

  1. Discuss the Change Management ADKAR Model® (developed by: Prosci)
  2. Understand the basics of building a brand within your firm
  3. Identify new ways to communicate with stakeholders, lawyers, etc. to demonstrate the value of this work


Register Now