Mid-Atlantic Recording: Next Big Thing - Developing a Competency-Based Business Development Curriculum

Mid-Atlantic Recording: Next Big Thing - Developing a Competency-Based Business Development Curriculum

BoK Domain: Marketing Management and Leadership
BoK Competency: Change Management 

Learn how to leverage change management tools to develop and execute a business development curriculum driven by core business development competencies. During this session, we'll discuss how to define specific skills and behaviors that drive business development success, develop an educational curriculum that offers a variety of learning models, and turn business development knowledge into action.

Change management is a critical element of all of our roles no matter what chair we sit in. The Prosci ADKAR Model is an internationally recognized approach to breaking down a given process, recognizing the need for guiding people’s energy for good, and then helping ensure the effort becomes part of the culture of the firm. We’re excited to roll out this dynamic series that showcase specific case studies from luminaries in the industry and how the ADKAR model was applied.

Learning Objectives:

  1. Discuss the Change Management ADKAR Model® (developed by: Prosci)
  2. Learn new tools on how to develop and execute a BD curriculum within your firm
  3. Identify skills and behaviors that drive BD success and help turn this information into action items and next steps


Jill Weber

Jill S. Weber
Chief Business Development Officer
Quarles & Brady LLP

Jill Weber is the Chief Business Development Officer at Quarles & Brady, directing legal marketing and business development strategy for the firm with a focus on great client relationships. An experienced advisor, Jill leads a team of client relations, business development and legal marketing professionals dedicated to client service and engagement. Building strong client relationships and enhancing client service are her top priorities.

Jill brings a wealth of experience from previous roles leading marketing and business development efforts for law firms as well as communications and marketing agencies. She initiated a nationally recognized business development coaching and training program that generated significant revenue for attorneys.

ON24 details provided upon registration.

LMA Member: Complimentary
Non-Member: $150 Next Big Thing Pass

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