Chief Executive Officer
Jennifer prepares today’s law firms for tomorrow’s legal marketplace. She calls upon nearly 20 years of experience inside, and as a consultant to, law firms to deliver industry-leading strategy and executive search services.
Law firms around the world rely on Jennifer to find sophisticated talent – impact players who will bolster their brands and bottom lines. Legal marketing teams rely on Jennifer for the tools and training they need to drive performance and ROI.
A frequent author and speaker, Jennifer’s expertise is regularly sought out by law firm leadership who are seeking a competitive advantage.
Chief Marketing Officer
Perkins Coie LLP
A member of Perkins Coie’s senior leadership team, Deborah Ruffins is responsible for all facets of the firm’s marketing and business development activities. Her philosophy is that marketing is about connecting with buyers to deliver value. She applies her 30 years of professional experience to guiding and advancing the firm’s commitment to exceptional client service. Deb’s background includes leadership positions in marketing and business development at global law firms, as well as at PwC, Accenture, and Deloitte.
Chief Marketing Officer
Fasken Martineau DuMoulin LLP
Brenda is the President-Elect for LMA International for 2022. She has served on the Board for several years, including last year as Treasurer. She is the co-creator of the LMA's Next Big Thing (2019 and 2020) and has been a speaker and panelist for a number of webinars and conferences. In 2021 she joined the SiteCore Customer Leadership Board.
She is the Chief Marketing Officer at Fasken a large 850 lawyer plus Law Firm based in Canada. She is responsible for building Fasken’s world-class brand and positioning our firm for success in the evolving legal services marketplace. One of Brenda’s most enduring qualities is her ability to harness our collective vision and translate it into tangible results. She drives change, ensuring that the purpose for transformation is meaningful to clients, lawyers and staff alike. She also understands that change takes time.
Brenda leads a talented group of marketing, business development and communication professionals across the firm. She is known for sincerely listening to everyone she works with and for encouraging innovative approaches to problem solving and collaborating. Before joining Fasken, Brenda attended and taught marketing at the British Columbia Institute of Technology. She also founded a successful business consultancy, served as the VP of US Sales and Marketing for a growing company and has led respected organizations such as the British Columbia Chamber of Commerce, Rotary International and the Legal Marketing Association.
Chief Strategy Officer
Pillsbury Winthrop Shaw Pittman LLP
Jason Bovis, a corporate strategist and legal industry executive, serves as Pillsbury’s Chief Strategy Officer. He collaborates with Pillsbury’s professionals globally to achieve the firm’s strategic vision, designing programs that create organizational and financial strength and enable innovation and growth. Jason oversees the firm’s client service programs, with a focus on strengthening business relationships, delivering services in new ways and continuously improving the client experience. He also leads the business development and marketing team, expanding the firm’s business and reputation while identifying opportunities for competitive advantage across industries, practices and geographies.
Previously, Jason served as Chief Marketing and Client Development Officer for a top 100 U.S. law firm and as Vice President of Corporate Strategy and Marketing for a U.S. division of a global provider of business process management services.
Managing Director, Marketing, Communications & Sales
Currently Ms. Buckley leads Marketing, Communications as Sales for PwC Canada and in her first year with the firm drove a transformation of the charter and organization to drive relevance and impact for our clients, people and community. Prior to joining PwC, she was Vice President, Global Marketing & Communications for DXC Technology, the world’s largest independent IT services company formed in April 2017 via the merger of Hewlett Packard Enterprise Services and Computer Sciences Corporation. DXC delivers digital solutions at scale for organizations around the globe through its world-leading portfolio and partner ecosystem. Since its launch, the DXC brand is recognized as 5th in the world amongst long established global players.
Ms. Buckley has successfully created customer-centric marketing and growth strategies for leading consumer and enterprise brands in their markets as well as more than half a dozen startups, spinoffs, acquisitions and divestitures.
Over her 20 year career, Ms. Buckley has received several marketing awards and is recognized for implementing innovative marketing strategies that build brands, growth, customer engagement and loyalty. Her career spans enterprise to consumer, product to services and domestic to global. She holds a BA(Hon) from Queen’s University and also graduated from The Kellogg School of Management Executive Marketing Program at Northwestern University.
European Marketing Director
Natalie Mackinlay is European Marketing Director at US law firm Orrick, focused on serving clients in the technology and innovation, energy and infrastructure and finance sectors globally. With extensive experience gained from working in professional services for over 20 years, Natalie heads a diverse European team focused on designing and implementing strategy for brand awareness, new business generation and client development.
Chief Client Officer
As Chief Client Officer at Dentons Canada and a member of the national leadership team, David leads the Firm's Client Development, Marketing, Communications and Business Intelligence teams. He works directly with partners, Firm leaders and clients to support Dentons’ aggressive and targeted focus on exceeding client expectations on value and results. In addition, David is responsible for developing exceptional talent, executing operational excellence, and helping the Firm set and achieve its strategic growth initiatives. Prior to joining Dentons, David served as Executive Vice-President, General Counsel and Corporate Secretary at Hudson’s Bay Company (HBC), and was a member of the executive leadership team. He was responsible for supporting all North American banners, including Hudson’s Bay, Saks Fifth Avenue, Saks Off 5th, and Lord & Taylor in the areas of legal, asset protection (including investigations and compliance), risk management and records management. As Corporate Secretary, David worked closely with the board of directors on a broad range of board and corporate governance matters.
Director of Client Relations
Morris James LLP
Dawn Sheiker is the Director of Client Relations for Morris James LLP, a midsized Delaware boutique. In this role, Dawn oversees client-focused business development strategy and provides consultative support to lawyers in the development and execution of their business plans. She also conducts lawyer training and coaching geared toward improving the client experience, and develops personal relationships with key clients and referral sources to gain important and actionable feedback on firm operations. Known as a conceptual thinker and change agent, Dawn is effective in driving strategy to increase profitability and market penetration.
Dawn is also the Immediate Past President of LMA Northeast, the Association’s largest region serving more than 1,000+ members. During her Presidency, she led the 100+ person leadership team through the Covid-19 crisis and ensured that the region continued providing professional development, education, networking and leadership opportunities to its membership.
Rachel Shields Williams
Director, Knowledge Management Technology
Sidley Austin LLP
Bespoke Marketing Partners, LLC
Toni Wells is principal owner of Bespoke Marketing Partners. Her work focuses on the intersection of business development and diversity, where she partners with clients to design strategies that address common obstacles faced by underrepresented lawyer populations in the legal industry. Toni also serves as an affiliate consultant at Diversity Lab and GrowthPlay.