2022 Annual Conference Advisory Committee


Jennifer Johnson
Chief Executive Officer
Calibrate Legal

Deborah Ruffins
Chief Marketing Officer
Perkins Coie LLP

Board Liaison

Brenda Plowman
Chief Marketing Officer
Fasken Martineau DuMoulin LLP

Committee Members

Jason Bovis
Chief Strategy Officer
Pillsbury Winthrop Shaw Pittman LLP

Louanne Buckley
Managing Director, Marketing, Communications & Sales

Natalie Mackinlay
European Marketing Director

Megan M. McKeon
Director of Business Development
Clark Hill

Dawn Sheiker
Director of Client Relations
Morris James LLP



Rachel Shields Williams
Director, Knowledge Management Technology
Sidley Austin LLP


Toni Wells
Bespoke Marketing Partners, LLC

Toni Wells is principal owner of Bespoke Marketing Partners. Her work focuses on the intersection of business development and diversity, where she partners with clients to design strategies that address common obstacles faced by underrepresented lawyer populations in the legal industry. Toni also serves as an affiliate consultant at Diversity Lab and GrowthPlay.