2022 Annual Conference Call for Content

Accepting Submissions: May 25 – June 21, 2021
Conference Dates: March 21 – 23, 2022, in Las Vegas, Nevada

As the Authority for Legal Marketing, LMA and the 2022 Annual Conference Advisory Committee (ACAC) is bringing together the sharpest minds in the industry for a summit that will focus on advancing our/the profession through forward-thinking programming. To accomplish this goal, we are seeking real-life practical applications of sophisticated marketing, business development and communications best practices from those who are at the top of their field from within and outside of the legal industry. The content shared at #LMA22 will help legal marketing professionals stretch beyond their current thinking and capabilities to advance the interests of their firms.

LMA and the 2022 ACAC are firmly committed to fostering diversity, equity and inclusion (DEI) throughout the 2022 LMA Annual Conference. This includes actively seeking and welcoming content from a diverse group of speakers, inclusive of race, ethnicity, gender and sexual orientation.

The 2022 Call for Content officially closed at noon CT on Monday, June 21. Thank you to all who submitted! Upon review by the 2022 ACAC, the submitters of chosen sessions for 2022 will be notified in September 2021. Please see the full timeline and FAQs below for more information.


Meet the 2022 ACAC

Preview the Submission Form for the 2022 Call for Content

Missed your window? Connect with the LMA Education Team if you're still interested in submitting.


You must be logged into your LMA profile to submit your content for consideration. If you or a co-speaker do not have an LMA account, please create a complimentary guest account before completing this form (you must be logged out of your account to create any new accounts). If you need to add speakers after submitting your session or have trouble adding speakers, please contact the LMA Education Team at education@legalmarketing.org.  


Have a question related to your proposal? Contact the LMA Education Team at education@legalmarketing.org.



LMA is interested in hearing from thought leaders who have a distinct point of view on how legal marketing professionals can move the industry forward and who will provide conference attendees with meaningful opportunities to learn, apply and contribute knowledge and stretch beyond their current thinking and capabilities for the benefit of firms and clients. 

All Submissions Should Showcase Diversity of Thought and Experience

  • Submissions should include voices from:
    • Clients
    • Experts from outside the industry, especially other professional services
    • Legal practitioner and consulting experts: marketing, partners/attorneys, managing partners, and operations professionals from firms of all sizes and geographic footprints
    • Valued industry partners
  • If you have spoken at annual conference in the past, your submission must include a first-time speaker such as a client, attorney, legal operations professional or someone with applicable experience from outside the industry.  

Strong Submissions Allow for Discussion and Application

Consider and share how you will:

  • Dive deep into a subject matter area and incorporate learners in the process
  • Equip attendees with strategies to become proactive vs. reactive
  • Foster inclusive conversations
  • Generate energy and excitement
  • Include exercises and practical, real world application
  • Offer engagement opportunities

Selected Submissions Will Offer Timely Solutions and Training That Empower Our Community

LMA is curating a conference that will provide attendees opportunities to deliver the highest impact possible to the businesses that they serve. While we welcome submissions on any topic, we are especially interested in submissions on the five areas below and their subsequent sub-topics. These bullets are illustrative and not meant to dictate or constrain content. Feel free to get creative!

  • Understanding the Legal Landscape and Business of Law
    • Emerging alternative law firm models and structures and the potential impact they may have on a traditional model
    • Industry wide continuous improvement and innovation
    • Learning the law firm profit model and its traditional governance
    • Maintaining perspective by becoming a ‘see-er’ of opportunity
    • Understanding the competitive landscape including alternative legal service providers large and small
  • Creating Awareness and Demand for Your Firm’s Services
    • Aligning internal and external messaging with trust, inclusivity and authenticity
    • Attracting new clients and keeping them engaged
    • Following the entire client lifecycle/journey (i.e., awareness, interest/intent, loyalty)
    • Interacting digitally with your prospects and clients
    • Managing continuous change and crisis communication (i.e., social, environmental)
    • The changing role of public relations
    • The connection between client demand and digital marketing
    • The role of new technologies on customer engagement (i.e., AI, engagement scoring)
  • Becoming Strategic Advisors to Drive Business Development
    • Data analytics and how to use data to help persuade and make decisions in your organization
    • Department structure and skillsets required for the future
    • How to tie the activities of your team to strategy and prove your value as a business imperative
    • Is your law firm selling what companies want to buy
    • Leveraging competitive intelligence and business intelligence to maintain competitive edge
    • Leveraging DEI for business development (i.e., teams, inclusion, staffing)
    • Marketing professionals as change agents for the business
    • Not all practice areas and industries are created equal — are the eyeballs you want to sell to on social media
    • Productizing services — how, when, why, where and what
    • Recruiting is marketing! How to add lateral recruiting into your BD strategy
    • Spending time on non-billable topics = not high priority; how do you get the most productive, high producing attorney to dedicate time to marketing and BD
  • Delivering Real Value to Your Clients
    • Account based marketing strategies
    • Bridging the disconnect between what clients are looking for and buying vs. what firms are offering
    • Deepen client relationships by supporting their DEI challenges and initiatives
    • Environmental, social and corporate governance (ESG) and sustainability
    • How do you get successful partners to buy into a client listening exercise
    • How you are packaging and talking about services with your clients through a DEI lens
    • Leveraging digital marketing including drafting and mapping personas of current and potential buyers
    • What is your firm’s differentiated customer experience
  • Building Your Personal Brand
    • Attorneys live and breathe by the placement of a comma — how do you gain their trust by giving them great written work product
    • Building resiliency and prioritizing well-being in a high stress environment
    • Effective negotiation and persuasion strategies while working with attorneys
    • Inclusive leadership, allyship and collaboration
    • Leading people and managing up, including how to manage people you report to
    • Motivating professionals and having difficult conversations
    • Transforming organizations through change management and generating buy-in (i.e., behavioral strategies)


Have an idea not listed? We welcome all innovative and engaging submissions.


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When drafting your submission, put yourself in the shoes of the learner. Think about what they would want to know and write your submission with them in mind. 

  • Include a variety of voices
    • Provide complete information on co-presenters, we realize situations may change and it is ideal to know who hopes to speak
  • Tell a story by incorporating case studies and examples — consider what problem you are going to talk about and what solutions you are bringing to the table
    • Provide a robust description and thoughtful learning outcomes
  • Show vs. tell how you plan to engage and interact with the audience
  • Avoid generalizations and product promotions
  • Consider these questions:
    • What will attendees gain from your session?
    • Will there be actionable items that attendees can take to their firms and implement immediately?
    • Will the session be interactive?
  • For more ideas on how to write a strong submission, take a look at this JD Supra article, “Want to be Selected as a Conference Speaker? Here's How to Increase Your Chances


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What are the benefits of speaking at an LMA Annual Conference?

As a thank you for sharing your knowledge and experience, speakers receive 50% off the early bird registration rate. Speaking to an LMA audience also provides you the opportunity to network with your peers, expand your outreach and enhance career opportunities.

Am I limited to the topics and themes above?

No! While we are confident LMA attendees will find the topics above valuable and relevant, we welcome all innovative and engaging submissions.

Do I need to work in the legal space to submit?

Absolutely not! We recognize there is a lot to learn from different industries and seek diversity of thought and experience.

How many potential sessions can I submit?

There is no limit! However, to ensure a well-balanced program we limit speakers to one session per conference.

Can I edit my proposal after I submit?

Yes, please contact education@legalmarketing.org with your changes.

When will I be notified if my submission has been accepted?

Speakers will be notified by mid-September.

What is the speaker registration and travel policy?

As a thank you for sharing your knowledge and experience, speakers receive 50% off the early bird registration rate regardless of when they register. All speakers are responsible for their own travel and any associated expenses.

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