The LMASW Your Honor Awards (YHA) program recognizes creativity, execution, achievement and overall excellence in legal marketing across a range of categories that align with LMA’s Body of Knowledge.

A successfully executed project requires time, creativity, teamwork, and innovation. We invite you to share your recent successes, inspire your peers, and receive recognition during the YHA Ceremony, which will be hosted during the LMA Southwest Regional Conference. Please review the award categories described below, in addition to the FAQs regarding eligibility requirements.

We look forward to coming together in New Orleans at the Southwest Regional Conference September 13-15 to celebrate your achievements.

FAQs

Who can enter?

Either a law firm, or a service provider may submit entries. However, consultants and vendors must provide written approval from the law firm on firm letterhead.

How long will it take me to complete a submission?

On average, a submission will take approximately 30-45 minutes to complete. 

What is the deadline?

July 26, 2023

What timeframe is eligible for submission?

Any work produced to promote or market the services of a law firm between October 2022 and August 2023 is eligible to enter.

How much does it cost to enter, and how can I pay?

The cost to enter a firm submission is $25 per entry, which you can pay with a credit card through the website. Submissions for Individual-based categories do not have a fee.

Can I send in a hard copy to enhance my submission?

No, we cannot accept any hard copy submissions. 

Still have questions?

E-mail Jessica Cox.

In 2023, we will be recognizing projects based on firm size. You may submit a project that touches Business Development, Communications/PR/Branding, or Marketing Technology, or all three.

Firm categories:

• Small Firm/Solo-Marketer (less than 150 attorneys)
• Mid-Size Firm (150-750 attorneys)
• Big Law (750+ attorneys)

Firm sub-categories:

1. Business Development
   Drives new business and increased revenue for the law firm — both directly and indirectly — through client and prospect outreach, events attorney coaching and mentoring, and market intelligence.
2. Communications/PR/Branding
   Entails developing and implementing internal and external messaging strategies to broaden the impact of a firm’s programs and brand position.
3. Marketing Technology
   Includes identification, implementation and effective management of the technologies and technology staff that support marketing and business development.

Individual Based Award Categories

LMA Southwest Region members are encouraged to submit nominations for their peers in the following individual-based award category:

Rising Star Award

This award recognizes professionals in the association who has fewer than 7 years of overall professional work experience. They should be one who is truly ‘one to watch’ because of their contribution to the profession, the association and their community, and shows promise of leadership in the future.

Submission Deadline

All entries must be received by Wednesday, July 26th 2023.

Entry Criteria and Rules

Please use the online ballot to nominate individuals who have achieved distinction through service in our region and reflect the values and standards of the LMA community.
All LMA members in good standing are eligible to submit nominations and are encouraged to participate.
Current LMA Board members at the international or regional level and/or members of the judging panel are not eligible.
Past recipients of the Rising Star Award may not be recognized again.
Self-nominations are allowed, providing that a letter of recommendation is included.