Training Topics
Workshop 1: The Give and Get of Effective Mentoring Relationships
[Wednesday, February 21, 2024 12:00 – 1:00 PM CT]
A mentor can play a fundamental role in helping a person achieve success in her/his career. Establishing expectations and equipping both mentor and protégé with the tools and techniques that contribute to an effective mentoring relationship can further strengthen the bond between two people. This program will share practical tools and best practices for being an effective mentor or protégé, including establishing ground rules for the relationship and setting expectations; use of effective questions and listening skills; and taking initiative in the mentoring relationship to get the best out of their mentor or protégé.
Workshop 2: Harnessing the Power of Your Personal Brand
[Wednesday, April 17, 2024 12:00 – 1:00 PM CT]
Personal branding describes the process by which individuals identify and articulate their unique value proposition and then leverage it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can establish reputation and credibility, advance their careers, and build self-confidence. This program provides a framework for marketing and business development professionals to evaluate their current brand and align their brand in a way that demonstrates value to those who matter most.
Workshop 3: Legal Marketplace Trends
[Wednesday, June 12, 2024 12:00 – 1:00 PM CT]
There’s no better way to know what makes a client tick than to go straight to the source and ask. GrowthPlay has interviewed numerous purchasers of legal services and compiled the Legal Marketplace Trends based on their feedback and insights. From providing legal advice in a business context to proactively offering a budget (even when the client doesn’t ask for one) are trends every marketing and business development professional should know in order to effectively counsel and collaborate with their lawyers.
Workshop 4: Putting the Work Into Networking
[Wednesday, August 21, 2024 12:00 – 1:00 PM CT]
Networking in 2024 will take shape as virtual, in-person and hybrid event formats. While new networking skillsets have emerged as essential to career advancement, there are fundamental mindsets and best practices for working a room, be it virtual or IRL. This workshop will prepare you to maximize the opportunities you have in a social setting to meet more colleagues, make a lasting impression, and take action following an event.
Workshop 5: Six Selling Styles for Lawyers
[Wednesday, October 16, 2024 12:00 – 1:00 PM CT]
We can typically identify a “rainmaker” or the lawyer who “gets it” when it comes to business development. We also know that there isn’t just a one-size-fits-all approach to business development and that there are a variety of paths to participation. Now, we have scientific data that can help us align our lawyers to the right fit business development roles based on predictive competencies. This workshop will explore the science behind talent analytics and introduce the Five Business Development Role Profiles.
LMANext Celebratory Social
We will cap off the 2024 Southwest Region LMANext series with a social celebrating the mentors and protégés.