New York Shared Interest Groups (SIGs)

Business Development SIG

Business development for law firms means pursuing strategic opportunities for your firm while launching and managing initiatives that generate revenue. The New York BD SIG brings like-minded professionals from across the Northeast to brainstorm and problem solve together. LMA NY established the BD SIG to discuss initiatives, share innovative ideas and overcome common obstacles in the realm of law firm business development. This SIG discusses ways to build new relationships, coach attorneys, identify new revenue streams and business opportunities, and collaborate and benefit from other departments and disciplines (i.e.: MarTech, Marketing, PR, Events, External Vendors, Internal Departments and others).

Business development professionals at all levels are invited to attend meetings and events where they will hear from industry experts, attend roundtable discussions and get involved in practical workshops. The NY BD SIG is open to collaboration with other SIGS and input on programming from the LMA community.

Sign up for SIG emails.

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CMO SIG

Through networking, social events, guided discussions and reports from the members, the CMO SIG is a forum limited to those in a first chair role at a law firm and other professional services firms to share ideas and discuss relevant topics. 

A professional service provider acts as an intermediary between a client and other organizations. Professional service providers include lawyers, accountants, investment brokers, and other third parties that act as business liaisons for clients.

The CMO SIG meets at different times and venues, with one meeting each quarter devoted to a presentation by a member on a best practice, new initiative or strategy. The group’s meetings provide an informal, intimate setting for sharing and learning. For the 2021 SIG Overview CLICK HERE.

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LMANext

The LMANext SIG (previously known as Future Leaders) provides professional development and networking opportunities for law firm marketing professionals with fewer than ten years of experience at a law firm or agency. There are more than 200 members of the SIG, representing over 45 law firms and agencies. The SIG regularly hosts roundtable meetings and networking events that are open to members of LMA New York. For the 2021 SIG Overview CLICK HERE. 

Participate in the community

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MarTech SIG

Whether technology is the driver or the car, it is having an undeniable impact on the ever-changing legal marketing landscape. The Marketing Technology SIG focuses on digital tools and their real-world application for marketing and business development, providing professional development, networking, and thought leadership opportunities to help members drive solutions within their own organizations. For the 2021 SIG Overview CLICK HERE.

Sign up for SIG emails.

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Small Firm SIG

The Small Firm SIG provides educational programs that focus on:

• Developing relationships with your attorney team and adding value as a trusted advisor
• Growing your department's (and your own) credibility within the entire firm
• Awareness of trends and technology, and understanding which are worth implementing at your firm

Programs are designed to be of value to members of firms from all levels!

The Small Firm SIG aims to create a chance to network, collaborate on programs, and a chance to share knowledge with fellow members.

Sign up for SIG emails.

Special Events & Venues SIG

The Special Events SIG members are professionals in the legal marketing community who plan events for their firms. The group is also a resource for the entire LMA NY community, and its members are often called upon to recommend venues for various types of law firm related events. For the 2021 SIG Overview CLICK HERE.

Sign up for SIG emails.