New York SIGs

New York Shared Interest Groups (SIGs)

Business Development SIG

With pressure on business development professionals to increase profits and business development being one of the most sought-after specializations in law firm marketing today, LMA NY responded with the establishment of the BD Sig for discussion, sharing innovative ideas and overcoming common obstacles.

Business development professionals are invited to attend quarterly meetings where they will hear from industry experts, attend roundtable discussions and get involved in practical workshops. For the 2021 SIG Overview CLICK HERE.

Sign up for SIG emails.

Elise Holtzman

Elise Holtzman, JD, PCC
Founder & President
The Lawyer's Edge
elise@thelawyersedge.com

 

Michael Evian

Michael Evian
Chief Marketing and Business Development Officer
Diamond McCarthy LLP
michael.evian@diamondmccarthy.com


 

CMO SIG

Through networking, social events, guided discussions and reports from the members, the CMO SIG is a forum limited to those in a first chair role at a law firm and other professional services firms to share ideas and discuss relevant topics. 

professional service provider acts as an intermediary between a client and other organizations. Professional service providers include lawyers, accountants, investment brokers, and other third parties that act as business liaisons for clients.

The CMO SIG meets at different times and venues, with one meeting each quarter devoted to a presentation by a member on a best practice, new initiative or strategy. The group’s meetings provide an informal, intimate setting for sharing and learning. For the 2021 SIG Overview CLICK HERE.

Despina Kartson

Despina Kartson
Chief Marketing Officer
BakerHostetler
dkartson@bakerlaw.com

Dawn Gertz

Dawn Gertz Longfield
Chief Marketing Officer
Davis & Gilbert LLP
dlongfield@dglaw.com


 

LMANext

The LMANext SIG (previously known as Future Leaders) provides professional development and networking opportunities for law firm marketing professionals with fewer than ten years of experience at a law firm or agency. There are more than 200 members of the SIG, representing over 45 law firms and agencies. The SIG regularly hosts roundtable meetings and networking events that are open to members of LMA New York. For the 2021 SIG Overview CLICK HERE

Participate in the community

Bianca Madrigal

Bianca Madrigal
Business Development Manager
Stroock & Stroock & Lavan LLP
bmadrigal@stroock.com

Rachel Mazzaferro

Rachel Mazzaferro
Business Development Manager
Lowenstein Sandler LLP
RMazzaferro@lowenstein.com


MarTech SIG

Whether technology is the driver or the car, it is having an undeniable impact on the ever-changing legal marketing landscape. The Marketing Technology SIG focuses on digital tools and their real-world application for marketing and business development, providing professional development, networking, and thought leadership opportunities to help members drive solutions within their own organizations. For the 2021 SIG Overview CLICK HERE.

Sign up for SIG emails.

Pam Tobias

Pam Tobias
Client Advisor
LexisNexis Interaction
pamela.tobias@lexisnexis.com

Melanie  Canto

Melanie Canto
Marketing Technology Coordinator
Lowenstein Sandler LLP
mcanto@lowenstein.com


Small Firm SIG

The Small Firm SIG provides educational programs that focus on:

  • Developing relationships with your attorney team and adding value as a trusted advisor
  • Growing your department's (and your own) credibility within the entire firm
  • Awareness of trends and technology, and understanding which are worth implementing at your firm

Programs are designed to be of value to members of firms from all levels!

The Small Firm SIG aims to create a chance to network, collaborate on programs, and a chance to share knowledge with fellow members.

Sign up for SIG emails.

Kim Connolly

Kimberly Connolly
Regional Marketing & Business Development Manager
Offit Kurman P.A.
Kimberly.Connolly@offitkurman.com

Logan Tracey

Logan Tracey
Head of Business Development & Marketing
Herrick Feinstein LLP
ltracey@herrick.com

 

Special Events & Venues SIG

The Special Events SIG members are professionals in the legal marketing community who plan events for their firms. The group is also a resource for the entire LMA NY community, and its members are often called upon to recommend venues for various types of law firm related events. For the 2021 SIG Overview CLICK HERE.

Sign up for SIG emails.

Melissa Allen

Melissa Allen
Business Development Manager
Covington & Burling LLP
mallen@cov.com

Lane Claghorn Burgess

Lane Claghorn Burgess
Senior Manager, Client Development
Goodwin
lburgess@goodwinlaw.com