The LMA Your Honor Awards (YHA) program celebrates excellence in legal marketing, recognizing creativity, execution, achievement, and overall excellence across various categories aligned with LMA’s updated Body of Knowledge (BoK).
We invite you to showcase your recent successes, inspire your peers, and gain recognition during the YHA Ceremony, hosted at the 2024 LMA Mid-Atlantic Regional Conference in Washington, D.C.
Please review the award categories outlined below, along with the FAQs regarding eligibility requirements. We eagerly anticipate learning about your achievements and look forward to celebrating them together.
FIRM SUBMISSION CATEGORIES
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Beginning in 2024, firms will be recognized based on the following project categories:
- Business Development: Encompasses driving new business, market share and profitable revenue for the law firm — directly and indirectly — through client and prospect outreach, lawyer coaching and mentoring, and market intelligence.
- Client Service and Client Relationship Management: Consists of developing and delivering strategies, techniques, processes, and standards around the client experience.
- Communications: Entails developing internal and external strategies to articulate a firm's value proposition, create plans to protect reputation and implement those strategies through various communications disciplines.
- MarTech: Includes strategic analysis, needs assessment, identification, implementation, and effective management of the technologies that enable marketing and business development initiatives.
INDIVIDUAL-BASED AWARD CATEGORIES
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LMA Mid-Atlantic members are encouraged to submit nominations for deserving peers who have distinguished themselves through service in our region and embody the values and standards of the LMA community in the following individual-based award categories:
- Mid-Atlantic Member of the Year Award: Celebrating an individual member who exemplifies excellence in leadership, service, and dedication to the Mid-Atlantic region and its members. This award acknowledges outstanding efforts and achievements in promoting diversity, equity, and inclusion within the legal profession, as well as remarkable contributions to the legal community through dedication, advocacy, and service. The recipient drives progress towards greater representation and equality, positively influencing and enriching the legal landscape through innovative initiatives and unwavering commitment.
- Rising Star Award: Recognizing an individual member with less than 7 years of overall professional work experience, showcasing exceptional promise and talent while significantly contributing to the legal industry, the association, and their community.
- Lifetime Achievement: Commending an individual's lifetime of exemplary achievements and profound contributions to the legal profession, inspiring future generations and epitomizing the highest standards of excellence and integrity within the legal marketing community.
Submission Deadline:
All entries must be received by July 24, 2024.
All winners will be notified in advance and offered a chance to create a 5-minute video talking about the submission and accepting the award. The video will be promoted online and within various email campaigns.
Entry Criteria and Rules:
Please use the online ballot to enter this year’s Mid-Atlantic YHA. All LMA members in good standing are eligible to submit nominations and are encouraged to participate. Current LMA Board members at the international or regional level and/or members of the judging panel are not eligible. Past recipients of the Member of the Year Award, Rising Star Award, and Lifetime Achievement Award may not be recognized more than once. Self-nominations are allowed, provided a letter of recommendation is included.
FAQs:
Who is eligible to enter? Law firms and individual LMA members, except those currently serving as a member of the Mid-Atlantic Region Board of Directors. Law firm partners, such as service providers, consultants, and vendors, must provide written approval from the law firm to enter.
How long will it take to complete a submission? On average, a submission will take approximately 30-45 minutes.
How much does it cost to enter? There is no cost to enter.
What timeframe is eligible for submission? Any work produced to promote or market the services of a law firm between June 2023 and June 2024 is eligible to enter.
When do submissions open? June 21, 2024.
What is the deadline? July 24, 2024.
Can I send in a hard copy to enhance my submission? No. Unfortunately, we cannot accept hard-copy submissions.
Still have questions? Please contact Kiara Hughes, Director of Diversity, Advocacy & Community Engagement, LMA Mid-Atlantic Board of Directors and Chair of the 2024 Your Honors Awards at kiara.n.hughes@outlook.com.