Why Emotional Intelligence is Important for Driving Business Development Relationships

Sponsored by the LMA Southeastern Chapter (LMASE)

Domain: Business Development, Communications

As Aric Press retired from American Lawyer Media, he said " Clients have so many good law firms to choose among that they don't have to hire jerks anymore. When high-performance skill is a given, other factors loom larger: trust, comfort, dedication and empathy. These once were dismissed as "soft" or emotional traits. It turns out they're only soft for hard people." So why are more law firms not exploring soft skills classes and instruction on the soft skills?  This webinar will explore why the soft skills are important for lawyers, the business case for selling a soft skills training internally, and some practical tips for designing a program that will work for your firm. 

Learning Outcomes:

  • Build awareness of the importance of soft skills for lawyers in your firm
  • Understand how a soft skills program could be applied to business development initiatives  
  • Identify and create a business case for soft skills training to get internal buy in at the top

Ann Harlan, Co-CEO, Harlan Peterson Partners
Kay Peterson, Co-CEO, Harlan Peterson Partners
Tiffany Zeigler, Director of Special Projects, Alston & Bird

Price: Complimentary for Members

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