When Firm Culture Gets in the Way of Firm Success: How to Overcome Stumbling Blocks

Domain: Business of Law

In the battle to win and retain clients a well-designed, well integrated, and above all, healthy culture is an elusive concept. Every firm is collegial, collaborative, and obsessed with client service – until, of course, they are not. Indeed, many elements of traditional firm culture can interfere with the need today to be fast, flexible, transparent and entrepreneurial as we pursue and service an empowered client base.
Many firms know this but have been maddeningly slow to adapt. Outsized egos, personal and political agendas, and inflexible bureaucratic infrastructures can grind even the best laid attempts at progress to a halt.
To give just one example, at many firms scarce budget dollars are scattered, in a nakedly political exercise, across offices, practices, industry groups, client teams and individuals with little or no strategic focus at all.
What’s a BD professional to do?
Plenty. No matter how stuck in the cultural muck your firm’s marketing and BD efforts may be, our panel has concrete suggestions for breaking free and building the momentum you need, including enhanced communication, reasonable risk taking, internal marketing campaigns, and other practices and techniques that will help you overcome cultural obstacles and, maybe – just maybe – influence meaningful and lasting cultural change at your firm.

Joe Calve,Chief Marketing Officer, Morrison & Foerster
Maureen Flanagan,Director of Business Development and Marketing Day Pitney
Jay Wager, Director, Business Development Edwards Wildman Palmer
David Ackert, President Practice Boomers
Liz Cerasuolo, Dire

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