Using CRM and ERM to Drive Client-Focused Initiatives

Domain: Business Development, Technology Management

CRM and ERM solutions have long been used to cross section clients but how are firms utilizing this client intelligence to drive results:
Learn how firms are analyzing information to uncover new or cross-sell opportunity
Set business development and marketing strategies based on real data/intelligence
What processes are in place to continuously capture, analyze and distribute intelligence
Drive access to intelligence through improved collaboration
Access information through better integration (CIO/CMO collaboration successes)
Deploy intelligence to the attorney for action
Put relationship intelligence to Work: Real-World Practical Examples

Vincent Scarinci, Managing Account Director, Hubbard One
Michael Kolb, Chief Information Officer, Dickinson Wright PLLC
Carol Cook, Managing Consultant, Tikit Limited
Darron Franta, Director of Marketing, LeClairRyan

Member Price: $0
Prospective Member Price: $59

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