Sponsored by: LMA International
Domains: Business Development and Communications
BoK Competencies: Sales and Networking Techniques, Website Design and Management, Interactive and Digital Marketing, & Message and Strategy Planning
With a daunting task of generating new business in a vast market, plaintiff legal marketers need sound advice on marketing tools and tactics that really drive results. This panel of plaintiff legal marketers will provide real-world advice on what should be the essential elements of your marketing plan and how you can implement systems to track attribution and show immediate value.
- Determine important metrics and the tools to help you track them
- Setup your firm’s website for success, without a major overhaul
- Demystify and simplify content marketing; and
- Use social media to build your network and your client base
Pamela Foster, Director of Marketing & Business Development, Howie Sacks & Henry LLP
Morgan MacLeod, Co-Founder, Cubicle Fugitive Inc.
Danelsy Medrano, Marketing Manager, Feldman Shepherd
Erin Watson, Director of Communications and Marketing, Motley Rice LLC
Price: Complimentary for Members