The Body of Knowledge: Driving Performance

The Body of Knowledge: Driving Performance

Sponsored by: LMA Education Advisory Council 

Domain: Marketing Management and Leadership
BoK Competencies: Department Management and Motivation, Change Management & Management of Individual Personnel 

Whether you supervise one person or have dozens in your organization, leading your team is one of the greatest contributions you make to your firm. It is also very challenging. To be successful you must recruit, on-board, inspire, motivate, evaluate, and develop your team. CMOs and other senior leaders must also structure the organization and weave together a cohesive team. Leaders and managers aren’t born—they develop and grow as their responsibilities increase. The BoK is an indispensable tool that can help you develop as a leader while also providing guidance in building and developing a high-performance team.

Learning Outcomes:

  • Understand how the BoK can be used for performance management
  • Learn about practical tools for using the BoK to create position descriptions, evaluate performance, and create development plans
  • Receive guidance on how to use the BoK to define and help manage a wide range of roles within the marketing organization.
  • Learn how to use the BoK to become a better manager and elevate the performance of your team.

      Mary K Young, Partner, Zeughauser Group
      Geeta Krishnan, Senior Manager, Borden Ladner Gervais LLP
      Mitch Sterling, Director of Business Development, Blank Rome

      Price: Complimentary for Members

      Are you looking to grow within your career? Have you been looking for a webinar on career development, and how you can continue to advance within your firm? Look no further! This webinar, How to Advance your Career:  Developing a Roadmap for Success with the BoK, has all the information you'll need to know.

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