Created by the Legal Marketing Association
The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK defines essential and accepted domains, competencies and associated skill sets within the legal marketing profession at every level. It helps legal marketers hone their skills, assists legal marketing managers to develop themselves and their teams, provides a universal benchmark against which legal marketers can be assessed, and guides LMA in delivering the right educational programming for marketers of all levels.
The Evolution of the BoK
The original BoK was created in 2016 to serve as a blueprint and roadmap for professional development opportunities for those in the legal marketing and business development profession. In 2018, LMA’s Education Advisory Council (EAC), under the guidance of LMA’s education director, reviewed each domain, competency and skill to ensure they were current with the legal marketing industry’s standards. This thoughtful and critical review resulted in the new version of the BoK.
LMA membership is required to view the digital version of the BoK. Printed copies of the document are available for purchase by both LMA members ($49) and prospective LMA members ($149).