The Cross-Functional Power of Competitive Intelligence in Law Firms
Wednesday, September 11 | Noon - 1:30 p.m. ET
Join the LMA Competitive/Market Intelligence SIG and Virginias LSC for this collaborative event!
In this dynamic session, we will explore the multifaceted role of Competitive Intelligence (CI) within law firms, moving beyond its traditional association with just marketing to highlight its cross-functional capabilities. Our panel of speakers, including representatives for Business Development, Finance, and Research Services will provide unique insights into how CI intermingles with their roles and the importance of these relationships.
Our discussion will underscore the fact that CI is not confined to marketing; it plays a critical role in firm growth efforts, data strategy, and profitability. We will highlight how CI can elevate its role beyond traditional boundaries, playing a key part in winning new business and enhancing profitability. The panelists will share real stories of how they’ve worked alongside CI functions to enhance firm reporting and practical tips for how you can be more engaged with your CI function.
Join us as we focus on the power of relationships and the cross-functional capabilities of CI, demonstrating how it can be a game-changer in the competitive legal landscape.
Please register by Friday, September 6.
Agenda:
12:00 – 12:30 | Registration & Lunch
12:30 – 1:15 | Panel Discussion
1:15 – 1:30 | Q&A
LMA Body of Knowledge: Technology Management, & Business Development
Speakers:
Ed Hayes
Client/Matter Business Intelligence Data Manager, Hunton Andrews Kurth LLP
Rebecca Edwards Hnatowski
President & Founder, Edwards Advisory LLC
Greg Stoner
Director, Research & Information Services, McGuireWoods LLP
Moderator:
Rachel Cohee
Consultant, Fireman & Company
Location:
Sands Anderson
919 E Main Street, Suite 2300
Richmond, VA 23219
Cost:
LMA Members: Complimentary!
Prospective LMA Members: $25
For questions or concerns about your event registration, please contact lmamidatlantic@legalmarketing.org