The Black Gold of Public Relations: Tactics that Strike the Well of Business Development and Revenue

Domain: Communications

No matter how many workshops on legal public relations are conducted, ultimately few are focused on specific tactics that will uncover new revenue. During this interactive program, we will reveal the results of a survey of public relations and business development professionals regarding the integration of their roles. A round of “BD and PR Bingo” will follow unveiling an exciting list of tactics that can be implemented immediately to tie business development closer to your firm’s public relations effort. In addition to the education that comes through playing the game together, we will also involve attendees in collectively sharing their experiences. Come with your questions and be prepared to “strike the well” while learning about best practices and the future of public relations and business development!

Ryan D. King, Director of Communications, Ogletree, Deakins, Nash, Smoak & Stewart, P. C.
Cynthia Holbrook, Managing Director, Winston & Strawn LLP
Dave Poston, President, Poston Communications LLP

Member Price: $59
Prospective Member Price: $79


This session includes video, audio and synced presentations for an enhanced virtual learning experience. 

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