TEST annual conference 21

TEST annual conference 21

Domain: Communications
The digital marketing landscape is always changing, and trends come and go as new technologies and platforms enter the space. But does that make the job of a legal marketer more difficult? Or is it possible to grow our law firms’ businesses with all of these changes? In this talk, Neil discusses where the digital scene is going in 2022 and beyond, the focus law firms must have in a digital environment, and the entrepreneurial mindset needed to make it in a competitive landscape.


Learning Outcomes:


  • Develop a level of comfort with terms used in law firm economics
  • Understand how firms measure lawyers and use the money they collect from clients
  • Identify how to become integral to the success of a firm based the metrics it uses to measure itself



Erin Corbin Meszaros, Chief Business Development and Client Service Officer, Eversheds Sutherland (US) LLP
Rory Channer, Chief Commercial Officer, BehaVR, LLC



Member Price: $59
Prospective Member Price: $79

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