Tea Time on TikTok with the B2C SIG and Social & Digital Media SIG

Date: December 7, 2023
Time: 12:00 pm CT
Sponsored by: Business to Consumer Practices SIG and Social & Digital Media SIG
Domains: Communications & Technology Management
BoK Competency: Interactive and Digital Marketing & Social Media and Engagement

***This event will not be recorded***

While many sources have noted that video is the way forward for social media, the majority of law firms have still not invested in short-form video for their marketing strategy. Some individual attorneys, however, have found success and gained a following on platforms such as TikTok and Instagram’s Reels.

Join the Business to Consumer Practices SIG and Social & Digital Media SIG in an informal discussion regarding short-form video and what some lawyers and law firms are doing to embrace it. We will welcome guests that are already active on TikTok and hear their stories. All LMA members are welcome to join the conversation or just stop by to listen!

As a reminder, this is not an instructive webinar in the formal sense. This is the space where we encourage you to dish out your insights, spill the latest trends, and hear what's simmering in the circles of our LMA firms. The program will not be recorded, and we might use breakout rooms to for deeper connection and camaraderie. Whether you're a seasoned content creator or just curious about the buzz, this session is your chance to spill the tea and soak up some marketing wisdom!

Learning Outcomes:

• Explore how some lawyers or law firms, particularly with plaintiff and B2C practices, effectively use TikTok and other short-form video. 
• Discuss if firms and vendors that are not on TikTok or Reels should consider it for their marketing strategy, especially given the uncertainty regarding the platform (potential bans and regulations).
• Participate in an open dialogue and conversation around firm TikTok and Reels’ marketing strategy.