Tackling the Marketing Department Budget Like a Pro

Tackling the Marketing Department Budget Like a Pro

Sponsored by: CMO SIG and the Small Firm SIG 

Domain: Marketing Management and Leadership
BoK Competency: Budgeting and Marketing Planning

Whether a CMO or the senior marketing leader of your firm, no skill is more essential to the operational success of your department than budgeting.  Join us as CMO’s discuss best practices on surviving the budget gauntlet.  In this session panelists will discuss:

  • Their own unique budget process
  • How they structure and manage their budgets
  • How they align firm strategy to their budgets and ensure that expenses support firm strategy versus individual attorneys (maximizing ROI and ensuring accountability)
  • How they address large, unbudgeted expenses
  • What challenges they have right now such as the recent tax law changes
  • How effective budgeting and processes helped them be successful

Budget season is around the corner … do you have a handle on your budget? 

Learning Outcomes:
    • Learn budget processes, structure, challenges and best practices
    • Learn how to align firm strategy and practices to ensure properbudgeting
    • Understand the value of effective budgeting and processes

        Allen Fuqua, Principal, Allen Fuqua Strategies
        Michael Blachly, Chief Marketing Officer, Gray Reed & McGraw
        Clinton Gary, Chief Strategy and Business Development Officer, Burr and Forman LLP
        Ryan Pasquali, Chief Marketing Officer, Brooks Kushman P.C.


        Price: Complimentary for Members

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