Domain: Marketing Management and Leadership
Did you know that almost 45 percent of change management efforts fail? Many firms assume a one-size-fits-all approach to change management, but learn too late that the approach is ineffective. In this session, you’ll learn how CMO’s and CBDOs can be effective change agents within their organizations. You’ll hear a framework for the internal customer journey for business development, including top barriers.
- The top reason why change management often fails
- How to improve the maturity of your BD organization
- Tackling the 4 barriers of change in BD projects
Elena Cutri, Director of Education Services, LexisNexis
Member Price: $59
Prospective Member Price: $79