Domains: Marketing Management and Leadership & Business of Law
How do managing partners and other law firm partners feel about their firm’s marketing efforts? What are their priorities and expectations compared to those of law firm marketers?
What are the perceived challenges/greatest hindrances for law firm marketing?
Are marketing budgets sufficient?
These and more insights will be shared during an in-depth presentation of the results of a recent, inaugural survey of law firm and marketing leaders conducted by LMA and ALM’s Law.com, as part of a new partnership between the two organizations.
In this dual session, a panel of law firm leaders and marketers will give their perspectives on the survey results based on their own real-world experiences. They will discuss what they really think about the value and priorities in law firm marketing.
The survey focused on viewpoints, best practices and priorities among law firm leaders, legal marketers and other professionals involved in legal marketing, business development and public relations, providing data-based direction for closing perception gaps within the firm.
- Identify where the biggest perception gaps exist between marketers and law firm partners and how best to address those gaps within your firm.
- Evaluate the value of the marketing department within your organization through a better understanding of other leaders’ priorities.
- Examine insights as to how to prioritize workload.
Carlos Curbelo, Vice President, Legal Market Leader, ALM Media
Gina Rubel, CEO & General Counsel, Furia Rubel Communications, Inc.
Deb Ruffins, Chief Marketing Officer, Perkins Coie LLP
Nikki Sherrill, Chief Development Officer, Parker, Hudson, Rainer & Dobbs
Kevin Slaughter, Partner, Levenfeld Pearlstein
Member Price: $59
Prospective Member Price: $79