Starting a CI Function: For Small Firms and Solo Marketers

Sponsored by the Small Firm/Solo Marketer SIG

Domain: Business Development

This webinar will look at the fundamentals of CI and how to start a function or add parts and pieces to your existing marketing offering, especially when you have few resources to begin with. Zena Applebaum, Director of Competitive Intelligence at Bennett Jones LLP, will provide tips and tricks, along with 10 questions to ask when getting started in law firm CI.

Learning Outcomes:

  • Identify and understand the role of Competitive Intelligence (CI) and its uses in legal marketing.
  • Discuss two or more ways you can implement CI tactics as part of your service offering.
  • Explain how CI can be a collaborative tool for firms – especially for smaller firms.

Zena Applebaum, Director of Competitive Intelligence, Bennett Jones LLP

Price: Complimentary for Members

Purchase Now