Southwest Webinar Recording: Are Your CI and BD Teams Friends?

Southwest Webinar Recording: Are Your CI and BD Teams Friends?

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Recorded April 6, 2022

Zena Applebaum and Jay Nakagawa

Competitive Intelligence and Business Development should be Fast Friends in Law Firms. Watch two industry experts as they explore 5 different ways that CI and BD can join forces to help your firm or legal department be the most successful in avoiding mistakes, plan for the future, and see an increase in BD success.

Body of Knowledge (BoK): Business Development, Client Service


$20 for LMA Members
$40 for Prospective Members

About the Speakers:

Zena Applebaum
is a strategy and intelligence professional, legal industry advisor and personal brand advocate, who is trying to change the business process one design thinking workshop at a time.  Zena pioneered the discipline of law firm Competitive Intelligence nearly 20 years ago and authored "Business Intelligence for Law Firms".  Zena shares her passion for the legal and intelligence industries as a speaker, writer and a contributor to blogs including 3 Geeks and a Law Blog. In 2015 Zena was inducted into the Council of CI Fellows, she has been a sessional instructor and a guest lecturer at law schools across North America. Zena is the Senior Director, Product Marketing for Research at Thomson Reuters Prior to joining Thomson Reuters Zena practiced Competitive Intelligence with two of Canada’s largest global law firms. 

Jay Nakagawa
leads a team of competitive intelligence specialists who focused on leveraging technology to identify opportunities to win against the competition using product and company differentiation factors.  Responsible for helping to win in our $101B marketplace requires understanding the competitor's strategies, go-to-market motion, product plans, and their messaging to effectively counter their competitive claims.  The team uses a number of technologies available at its disposal including predictive analytics. In addition to competitive intelligence, Jay has over 20 years of experience in product management, sales, systems engineering, business development, marketing, and executive positions with established companies, startups, and high-growth companies.

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