BD Boot Camp: Session 101
Business Development 101: The Tiny Touch Points that Lead to BD Success
Recorded June 27, 2023
In this 1-hour discussion, Jessica Aries, J.D./LL.M. will cover how law firm marketers
and business development professionals can support and encourage lawyers within their firms to intentionally create
business development opportunities through tiny touch points and interactions.
What attendees will learn:
- Get clear on the difference between marketing and BD within law firms and understand their overlap;
- Uncover how to better support and leverage business development initiatives to enhance business development
- Identify how to leverage systems and processes to make your job easier and your attorneys’ more successful at
- Learn how to define what success looks like for BD and how to measure your results.
Knowledge:: Business Development, Communications
Jessica Aries is an award-winning legal marketer who has worked at AM Law 200 firms and prestigious boutique firms.
Since 2011, Jessica has worked with lawyers either in-house or a consulting role in legal marketing and has developed a
globally recognized reputation for data-driven digital marketing.
Jessica received her JD and LL.M. with honors from UIC: The John Marshall Law School and her B.A. with honors from The
University of Texas at Austin.
LMA Members: $25
Prospective LMA Members: $40