Sponsored by: Social and Digital Media SIG
Domain: Business Development and Technology Management
BoK Competencies: Presentation Skills, Business Development Coaching & Training, and Social Media & Engagement
Join Jennifer Simpson Carr and Stefanie Marrone, the 2019 LMA Social & Digital Media SIG co-chairs for a recap of their LMA19 session, “Beyond Branding: Aligning Social Media Strategy With Business Development Goals,” an immersive workshop that explored how to develop, implement and execute effective social media and content strategies that support business development efforts for firms of all sizes and budgets.
Jennifer and Stefanie will also recap their top takeaways from the 2019 LMA Annual Conference, including the top social media posts and key takeaways from the sessions that focused on social and digital media, content marketing and related topics. They will be joined by 2019 LMA Annual Conference co-chair Andrew Laver who will provide his own insights from the conference. This is a great opportunity to catch up on the LMA19 sessions focused on social and digital media that you missed and those you wanted to learn more about!
- Discuss how to develop, implement and execute effective social media and content strategies that support business development efforts for firms of all sizes and budgets
- Discuss social media tools that enable legal marketers of all levels and firm sizes to create more engaging and effective content
- Provide key takeaways from the LMA19 Conference in the social and digital media, content marketing and related areas.
Jennifer Simpson Carr, Senior Consultant, Knapp Marketing
Stefanie Marrone, Director of Business Development and Marketing, Tarter Krinsky & Drogin LLP
Andrew Laver, Business Development Manager, Buchanan Ingersoll & Rooney PC
Nancy Myrland, President, Myrland Marketing & Social Media
Price: Complimentary for Members