Show Not Tell: Writing Practice Descriptions That Inform and Engage

Sponsored by the PR SIG

Domain: Communications

Whether it’s for an RFP response, your firm’s website or the latest Chambers submission, the practice description is often the lynchpin of how you support your firm’s marketing and business development efforts. Learn how to write a practice description that transcends the usual laundry list of routine services provided to clients and instead showcases your talented lawyers, their unique experience and the unparalleled client service they can provide.

Learning Outcomes:

  • Discuss the right questions to ask lawyers to get the information that is most relevant to clients and prospective clients
  • Learn how to write for SEO without turning your practice description into an impenetrable “word salad”
  • Identify techniques in “showing” and not “telling” when writing practice group descriptions, while also keeping them concise and interesting

Featured Speaker: John Byrne, President, Glencoe Media Group

Price: Complementary for Members

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