Sponsored by: Jelly Digital Marketing & PR
Domain: Technology Management
BoK Competency: Analytics and SEO
In this session, we explain what ‘search engine optimization’ means, and present an overview of a successful SEO strategy. We provide a foundational understanding of various factors that affect SEO, including: onsite (technical), offsite (public relations, list building, Google Maps, Youtube). We’ll guide you in how to audit your current website’s status with Google and explain which tools are the best to use to track and monitor growth. For those who have outsourced SEO we’ll give you the questions to ask and the tools to use to either bring SEO in house or be able to better monitor your vendor.
Learning Outcomes:
- Identify the benefit of having strong SEO working place
- Differentiate between the various SEO avenues, the benefits of each one, and their role in the broader marketing calendar
- Completion of running through the various SEO tools where you’ll see how each work and the pros and cons of each
Presenter:
Darian Kovacs, Founder and Principal, Jelly Digital Marketing & PR
Price: Complimentary for Members