Seamless Integration: Helping Lateral Attorneys Succeed

Date: November 14, 2024
Time: Noon CT
Sponsored by: Solo/Small Team SIG
Domains: Business Development & Business of Law
BoK Competencies: Business Development Planning and Coaching/Training & Lawyer Talent Recruitment, Compensation, Professional Development and Retention

Hiring lateral attorneys has become a central growth strategy for most law firms. And yet, making lateral hires “stick” can be a challenge, and legal marketers often play an important role in helping lateral attorneys integrate and generate business.

This session is designed to equip marketers with practical strategies and tools to facilitate a smooth transition for lateral hires and boost their business development success. In particular, this session will help participants:

  • Create onboarding and integration plans that align with each lateral attorney's practice and objectives
  • Utilize existing marketing and business development resources to support lateral attorneys in their client integration and BD efforts
  • Assist lateral attorneys in building strong internal relationships to encourage collaboration and cross-selling
Learning Outcomes:
  • Explore how to create onboarding and integration plans that align with each lateral attorney's practice and objectives.
  • Understand how to utilize existing marketing and business development resources to support lateral attorneys in their client integration and BD efforts.
  • Discover how to assist lateral attorneys in building strong internal relationships to encourage collaboration and cross-selling.

Presenters:
Tasneem K. Khokha, Managing Director, GrowthPlay

Price:
 
Members: Complimentary
Prospective Members: $79

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