Domain: Communications
Branding has always been about ownership. But that’s based on much more than names on a door. An authentic brand will demonstrate what values a law firm owns. This session will take you through how a mid-sized firm whose name nobody could pronounce and who had zero brand identity went on to build a strong brand identity in their market. Attend and you’ll gain strategies for defining your WHY and building a blueprint for your internal and external communications strategy.
Topics include:
- Why rebrand?
- Navigating the process with your managing partner
- Defining your WHY
- Creating a brand elements document
- Rolling out internal and external communications and creative expression
Presenters:
Julie Gerarci, Director of Marketing, Rupp Baase Pfalzgraf Cunningham LLC
David R. Pfalzgraf, Jr., Managing Partner, Rupp Baase Pfalzgraf Cunningham LLC
Member Price: $59
Prospective Member Price: $79