Punching Above Your Weight

Punching Above Your Weight

Domain: Business Development

If you have a small marketing department, budget, and platform, this session will inspire you to develop creative and results-oriented initiatives. Through case studies, three marketers will provide details on their programs. You’ll learn a way to track and report departmental time and projects that enhance department staffing, workflow management and value to the firm. You’ll explore how a gift of $1 million in free legal services resulted in 220 new clients, 30 new referral partners, and a 25% transition rate into paying clients. You’ll also discover how a low-cost geo-targeting ad campaign resulted in nearly 100 new matters for the firm.

Topics include:

  • Creative ways to bring in business
  • Methods to create and sustain a firm-wide initiative
  • Ways to measure success and results
  • How to build the credibility, size and value of your marketing department

Joan Mariani Andrew, Director of Business Development, Varnum LLP
Susan Costley, Director of Marketing, Smith, Anderson, Blount, Dorsett, Mitchell & Jernigan, LLP
Barb Joseph, Marketing and Client Services Director, Bowles Rice LLP
Sally J. Schmidt, President, Schmidt Marketing, Inc. (moderator)

Member Price: $59
Prospective Member Price: $79

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