Domain: Business of Law
When it comes to pricing and in particular our reaction to price, Homo sapiens is not always Homo economicus, the paragon of cold-blooded rationality assumed by many formal economic models.
As buyers, we are all 'predictably irrational'. Why do many prices end with a '9'? Why do we still have a headache after taking an aspirin costing 1p but the headache clears up after taking an aspirin that cost 50p? (New England Journal of Medicine, July 11, 2002) Understanding even a little of how clients 'process' pricing can provide valuable insights.
- Discover the art, science and power of behavioural economics & pricing psychology
- Gain insights into why ‘packaging’ is as important for pricing services as it is for goods
- Identify some practical real-world applications of the concepts
Richard Burcher, Validatum (UK) Limited
Member Price: $59
Prospective Member Price: $79