Sponsored by: Client Value SIG
Domain: Business of Law
Competency: Profitability and Pricing
Most of our pricing opportunities come to us in the form of requests from our clients. However, a growing subset of pricing work comes when our attorneys develop a product or subscription and want to market it to a wide range of clients. When we construct the pricing for these “mass-market” packages, we have different cost, market, and value considerations than if we were responding or reacting to RFPs. This case study will examine one such product, a CCPA Starter Kit prepared as the result of new legislation. We will take a step-by-step approach to understand the best practices for pricing this type of work.
Learning Outcomes:
- Understand the differences in mass-market pricing
- Describe a step-by-step process to develop and price these offerings
- Demonstrate how to identify and pursue opportunities for this type of work within the firm
Presenter:
Brad Williamson, Pricing Manager, Perkins Coie LLP
Price: Complimentary for Members