Open to Everyone: The Business Case for Law Firm Web Accessibility

Open to Everyone: The Business Case for Law Firm Web Accessibility

Sponsored by: Marketing Technology SIG & Diversity and Inclusion SIG
Domain: Technology Management
BoK Competency: Website Management

In our digital world, the internet is an essential forum for connection: but what if your law firm's website isn't accessible to people with impaired vision or hearing, or other disabilities?

Nearly one in five people in America have a disability, according to the U.S, Census Bureau. In this seminar, we will provide an overview of web accessibility, share key principles of accessible design and discuss the legal and reputational risks that come from failing to meet standards. We will also consider the strong business case to be made for web accessibility - from user-centric design to SEO advantages - and identify why this should be a priority for your firm in 2020.

Learning Outcomes:

  • Identify what web accessibility is and understanding WCAG-accessible content
  • Learn how to check if your firm’s website is accessible
  • Understand the legal risks of failing to meet ADA standards
  • Discuss how an accessible website can improve your firm’s digital marketing, brand and bottom line

Lynn Foley, CEO, fSquared Marketing

Price: Complimentary for Members

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