Northeast Recording: LMA Philadelphia - Embracing Your Brand…Demonstrating Your Value in a Room Full of Lawyers

Northeast Recording: LMA Philadelphia - Embracing Your Brand…Demonstrating Your Value in a Room Full of Lawyers

Recorded 2/17/2022

As marketing and business development professionals in the legal industry, we’re all familiar with being in a room with high-profile, busy, demanding individuals. And many of us have experienced moments in this room where we felt like we didn’t belong. At what point does this imposter syndrome go away? And how do we ensure our voices are not just heard, but sought out?

In this session, we will explore and identify ways to embrace your value add. We have strengths that complement those of our attorneys. How can we capitalize on this during practice group or client development meetings? When and, more importantly, how do we say ‘no’ to key stakeholders? What steps do you need to take to develop champions outside of your own department? How can you help connect the dots and join the conversation on strategic planning? Join us for an interactive dialogue to answer these questions and more.


Jahna Barbar is the Senior Manager of Marketing and Business Development at Seyfarth Shaw. She is responsible for the marketing and business development initiatives for the firm’s Health Care, Life Sciences & Pharmaceutical, and Franchise & Distribution industry groups, as well as the Boston, New York, and Washington, D.C. offices. She works closely with each attorney, practice and industry to connect dots and drive collaboration.

William (Willie) Sleight is a Regional Business Development Coordinator at Jones Day, as well as the 2022 LMA New York Local Steering Committee Chair. Willie is responsible for supporting the Boston, New York, and Washington, D.C. offices, as well as several firmwide working groups. In this role, he develops strong relationships and builds trust with leaders at the firm to help develop strategy and execute initiatives for the lawyers, offices, and working groups he supports. Willie received his B.S. in Communications from Ithaca College.

Joe Toomey is the Product Manager for the Professional Services segment at S&P Global. In this role, he is responsible for the product development, positioning, and strategy for law firms, audit/accounting firms, and consulting firms. He has over 10 years of experience in the data and analytics field, working closely with clients in a variety of roles across business development, relationship management, and client support. He is a frequent contributor to industry webinars and conferences with a focus on key trends, product enhancements, and partnerships. Prior to S&P, he was an associate in the Debt Capital Markets group at Dealogic. He holds an MBA from the University of Colorado, Boulder.

LMA members complimentary, all others $25

Sponsored By:

SP Global

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