Navigating the Changing CRM Landscape

Navigating the Changing CRM Landscape

Sponsored by: Marketing Technology SIG

Domain: Technology Management
BoK Competency: Customer Relationship Management (CRM)

With all the recent acquisitions and changes in the CRM market it’s even more challenging (if that were possible) to know how to deliver ROI from your CRM technology.  In this session, Michael Warren of Wilson Allen, will discuss some of the market trends that he and his firm are observing and discuss different ways that firms can respond to them to help them to navigate the CRM landscape.

Learning Outcomes:
  • Understand the key issues and trends in the market place
  • Identify ways in which you can respond to them
  • Create a plan of action that you can apply to your own firm


      Michael Warren, VP CRM Practice, Wilson Allen            

      Celine Gilmore, Director of Client Development & Operations, Davies Ward Phillips & Vineberg LLP

      Price: Complimentary for Members

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