How do in-house marketers get their attorneys to sit down and discuss their business development and personal marketing efforts? What techniques, tips, and tools can you use to get their attention, gain their trust, and help them get traction?
In today’s law firm, legal marketers are also business development coaches, whether or not their job descriptions say so. In this information session, you’ll receive clear and practical advice for coaching your lawyers on building and strengthening relationships in-person, online, and in our increasingly virtual world.
Join Conrad Saam, Mockingbird Marketing, and John Reed, Rain BDM, on a conversation to learn how you can become a trusted advisor to lawyers who strive to be trusted advisors.
Key takeaways from this session include:
- Initiating meaningful business development conversations without needless small talk
- Realizing the need for search engine optimization regardless of an attorney’s practice or law firm size
- Using experiences – not meetings – to cultivate strategic relationships
- Understanding the how, why, and when of following up
LMA Members: $30.00
Prospective LMA Members: $60.00
About the Speakers:
Conrad Saam, President and Founder, Mockingbird Marketing
After leading marketing efforts for Avvo, Conrad Saam founded Mockingbird, an online marketing agency focused exclusively on legal. Called the “Gary V of Legal”, Conrad is the author of Own the Map published by the American Bar Association and The FindLaw Jailbreak Guide, a Google Small Business Advisor and held positions for various ABA’s Practice Management marketing committees.
A semi-professional bridge arsonist, Conrad enjoys publishing Cease and Desist letters from unscrupulous legal marketing vendors. He once bought the keyword, “mesothelioma lawyer” for $4.76.
Conrad is the proud owner of Zippy, the first and only chicken to be awarded the Lawyers of Distinction Top 10% Award, which recognizes lawyers duped into buying a $700 annual subscription to a plaque.
John Reed, Esq., Founder and Chief Relationship Officer, Rain BDM
John Reed is the founder of Rain BDM, a consultancy that helps lawyers build outstanding client relationships. He and his team train provide law firms with needed marketing services and support, from one-time projects to outsource marketing department engagements.
A former practicing lawyer, John knows the challenges confronting the profession and the changing legal landscape. Differentiation and standing out in the marketplace have never been more important. John coaches attorneys in business development and assists firms with branding and positioning, content writing, blog and social media management, strategic planning, corporate social responsibility initiatives, and other marketing needs.
John is a member of the State Bar of Michigan, the chair of the Legal Marketing Association’s Michigan chapter, a certified Myers-Briggs Type Indicator® practitioner, and a member of the board of trustees for Leader Dogs for the Blind.