Social media has long been a powerful business development tool for law firms, and the recent pandemic has only driven more professional activities and communications online. Having effective messaging and an engaging online presence can be a key differentiator for your firm.
Join Conrad Saam, Mockingbird Marketing, and Ryan Unsworth, Sidley Austin LLP, to discuss how to utilize social media to build your firm’s brand, drive engagement, and increase exposure.
Key takeaways from this session include:
- How to convince your attorneys to use LinkedIn with low effort that results in high impact
- Strategies to tie social media efforts to business development success
- Crisis communications in terms of social media and how you can play a role
LMA Members: $30.00
Prospective LMA Members: $60.00
About the Speakers:
Conrad Saam, President and Founder, Mockingbird Marketing
After leading marketing efforts for Avvo, Conrad Saam founded Mockingbird, an online marketing agency focused exclusively on legal. Called the “Gary V of Legal”, Conrad is the author of Own the Map published by the American Bar Association and The FindLaw Jailbreak Guide, a Google Small Business Advisor and held positions for various ABA’s Practice Management marketing committees.
A semi-professional bridge arsonist, Conrad enjoys publishing Cease and Desist letters from unscrupulous legal marketing vendors. He once bought the keyword, “mesothelioma lawyer” for $4.76.
Conrad is the proud owner of Zippy, the first and only chicken to be awarded the Lawyers of Distinction Top 10% Award, which recognizes lawyers duped into buying a $700 annual subscription to a plaque.
Ryan Unsworth, Social Media Manager, Sidley Austin LLP
Ryan Unsworth serves as the Social Media Manager at Sidley Austin LLP, and has held a social media-focused role at the firm since 2015. Ryan is responsible for the firm’s overall social media strategy and enjoys building and implementing creative communications plans that strengthen brand perception, drive engagement, and promote the firm’s culture.
In addition to executing the firm’s social media strategy, Ryan has developed a robust social media-focused training program attended by over 500 lawyers and professional staff to-date. These programs focus on building your personal brand, utilizing effective messaging, and strengthening networks.
When he’s not working from his virtual office, Ryan can be found running along Chicago’s lakefront, hanging out with his 5-year old nephew, and doom-scrolling through real estate listings.