Mid-Atlantic Legal Tech Bootcamp Session Three: Implementing Your Purchase and Driving Adoption (Part 2)

December 2, 2021 | 12:00 PM Eastern

Successfully securing and rolling out a new marketing tech system is an awesome achievement for any marketer. However, things are not done when the rollout is “over.” It is now time to care and feed your technology. Marketing technology is fundamental changing the way our lawyers work, and savvy marketers will integrate change management principals through the life cycle of a product. Our speakers will run you through what you need to do on an ongoing basis to:

  • Maintain user engagement
  • Evaluate possible upgrades, reconfigurations, and customizations


  • Rachel Shields Williams, Director, Knowledge Management Technology, Sidley Austin


  • Betsy Padgett, Sr. Account Executive at RDA Corporation

Body of Knowledge (BoK): Technology Management, Business Development, Communications, Business of Law

Via Zoom

LMA Members: $75 for the series, or $25 per webinar
Prospective LMA Members: $120 for the series, or $40 per webinar
*If you would like to register for the entire series, click here to take you to that registration page instead.

Sponsored By:

For questions or concerns about your event registration, please contact lmamidatlantic@legalmarketing.org.

Purchase Now