Mastering the Art of In-Person and Online Professional Networking for Lead Generation

Mastering the Art of In-Person and Online Professional Networking for Lead Generation

Sponsored by: Small Firm/Solo Marketer SIG

Domains: Business Development and Communications
BoK Competencies: Business Development Coaching and Training, Reputation Management, Written and Oral Communication Skills & Message and Strategy Planning 

Firms spend lots of money sending lawyers to events and seminars. Is it worth the time and expenditure? This program will give you a step-by-step model to employ, skills to teach and encourage that will help you direct lawyers in ways that will increase the ROI of the investment, make them feel more productive and less scattered and position you, yet again, as the person “in the know.”

Every single person you encounter could be a potential source of future business. Strong relationships with the right people can be powerful sources of business and referrals, and so cultivating relationships is crucial at every point of your career.

Business development often happens organically through everyday interactions. People form impressions about you within the first five seconds of meeting you – and clients make buying decisions from people they like and trust. In-person networking is one of the most important and effective ways to get more new business. That being said, it can be daunting to approach people, start a new conversation or leave a conversation gracefully. It can also be intimidating to reach out to a long-lost contact on LinkedIn or via email. And even more daunting to keep a conversation going or to turn it into a new matter.

This interactive webinar will focus on tips and strategies to help both introverts and extroverts further refine their networking and lead generation skills, and build stronger relationships with new connections as well as effective ways to rekindle connections from the past (former schools, firms, volunteer work, etc.). The program will also cover online networking with a section dedicated to how to effectively network using the most important lead generation platform, LinkedIn.

Learning Outcomes:
  • Identify ways to use LinkedIn to generate business and new connections
  • Learn effective ways to follow up with business leads
  • Discuss ways on how to leave a conversation gracefully but also on being a “super connector”

Stefanie Marrone, Director of Business Development and Marketing, Tarter Krinsky & Drogin LLP
Karen Kahn, Managing Partner, Threshold Advisors

Price: Complimentary for Members

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