Make the Pain Go Away: Creating Content Strategy That Works

Make the Pain Go Away: Creating Content Strategy That Works

Sponsored by: PR&Communcations SIG

Domains: Client Services and Communications  
BoK Competencies: External Client Communications and Feedback & Message and Strategy Planning 

Firms that create content for clients distinguish themselves from the competition. We'll show participants how to create a realistic, yet effective law firm content marketing strategy. We'll offer concrete, useful tips to overcome common pitfalls that keep firms from offering useful, client-oriented content. Participants will learn how to get firm buy-in, develop a strategy, create a road map, and measure results.

Learning Outcomes:
  • Identify pitfalls and road blocks that may keep your firm from creating useful client oriented content
  • Develop a content marketing strategy that is realistic and time-efficient
  • Learn specific best practices that will enable your firm to produce content that will impress clients

Susan Beck, Independent Writer and Consultant, Clearly Legal   
Lance Godard, Writer and Consultant, The Godard Group               

Price: Complimentary for Members

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