LMASE presents "Essential Elements for Digital Marketing"
Hosted by the Florida LSC leadership
August 18, 2021
12 p.m. - 1 p.m. Eastern; 11 A.M. - 12 P.M. Central
There are many ever-changing ways for firms to build their online
presence; it's a full-time job to keep up. However, the foundations
have remained steady, despite the many technical, shiny new objects.
In this session, we assess best practices of SEO - technology, content,
and authority - and discuss targeted branded display advertising, delve
into the nuances of Local Search for broad-reaching firms, and review
proactive and reactive approaches to protecting the firm's brand
LMA Members: $20
Non-LMA Members: $40
Zoom link to be sent upon paid registration.
Conrad Saam is a legal marketing expert who has helped drive revenue
attorneys and law firms across the country. His work in the SEO sector
enabled Avvo to surpass the established players in the legal industry –
Findlaw, and Lawyers.com – to become the primary destination for
people seeking an attorney.
After leading marketing efforts for Avvo, Conrad Saam founded
Mockingbird, an online marketing agency focused exclusively on legal.
Called the “Gary V of Legal,” Conrad is the author of The FindLaw
Jailbreak Guide, a Google Small Business Advisor, and held positions
for various ABA’s Practice Management marketing committees.
For questions or concerns about your event registration, please contact firstname.lastname@example.org