LMA Podcast: Episode 47 - Contented Content: The What, Why and How of Developing a Content Strategy, Part 1
What is your firm’s content strategy? How is that strategy providing the best outcomes in business development? In the latest episode of the LMA Podcast, John Buchanan (Sheppard Mullin) speaks with STET’s Susan Kostal. Kostal helps explain what exactly a content strategy is, why it is important, how to best implement it and more.