Sponsored by: Social & Digital Media SIG and Competitive/Market Intelligence SIG
Domains: Business Development & Business of Law
BoK Competencies: Sales and Networking Techniques & Business Development Coaching and Training & Competitive and Business Intelligence
Stop the mindless scroll! LinkedIn can surface actionable intel about your clients, competitors, and industry connections when used with purpose and intention. Collecting market and competitive intelligence can be time-consuming and frustrating, so finding accessible tools that work for your lawyers and your research professionals makes sense. Our panelists will answer your questions and dish about their best LinkedIn hacks and strategies for real-world intelligence-gathering situations. You’ll leave this discussion with super practical, tangible takeaways you can put to work immediately in your role as CI / social media / business development professional.
Learning Outcomes:
- Overcome attorney objections to using LinkedIn on a near-daily basis
- Discover new ways to gather market intelligence and what to do with it
- Maximize online and offline opportunities to connect with business pursuits
- Coach your lawyers to leverage the platform for social listening.
Presenters:
Samantha McKenna, CEO, #samsales Consulting
Rachel Shields Williams, Director, Knowledge Management at Sidley Austin LLP
Jennifer Forester, Co-chair, LMA Social & Digital Media SIG (Moderator)
Price: Complimentary for Members