Sponsored by: Small Firm/Solo Marketer SIG
Domain: Communications
BoK Competency: Reputation Management
Nearly all legal marketers are asked to develop directory submissions at some point in their career. For many of us, these submissions are woven into our roles; a seemingly never-ending process. From start to finish, this presentation will provide tips and tricks to help you effectively manage each step in the submission process.
You’ll learn how to:
- Create an in-house process that works for your firm
- Manage lawyers’ expectations for directory submissions
- Leverage practical tactics for completing directory submissions
- Use important steps you should be executing during research
- Establish a relationship with directory editors and researchers
Learning Outcomes:
- Identify ways to streamline the development of directory submissions
- Discuss current challenges and ways to effectively address them
- Create robust directory submissions
Presenters:
Jenna Darling, Communications Project Manager, Pillsbury Winthrop Shaw Pittman LLP
Aileen Hinsch, Manager, Practice Group Business Development & Management, Crowell & Moring
Price:
Members: Complimentary
Prospective Members: $79