Sponsored by: PR and Communications SIG & Solo/Small Team SIG
BoK Competency: Media Relations/PR
When resources are limited, how can law firm marketers make sure they get the maximum “bang for the buck” in PR and media? This panel will discuss creative strategies for delivering maximum communications impact with minimal spend. Tailored for small firm marketers and PR pros working solo within firms or teams of any size.
- Use a single piece of content to create multiple communications deliverables.
- Identify and prioritize key target audiences to maximize the effectiveness of communication activity.
- Research and evaluate low- and no-cost tools, including self-publishing resources and publicly available editorial calendars, for sharing and pitching firm news.
Jocelyn Brumbaugh, Founder, Builden Partners
Sheenika Gandhi, Director of Marketing, Greenberg Glusker
Debra Pickett, Founder & Principal, Page 2 Communications
Heather McMichael, Director of Communications, Shook, Hardy & Bacon (Moderator)
Prospective Members: $59