Domain: Business of Law
To an outside observer, law firms have traditionally been successful in spite of themselves. With the exception of Big Law firms, most law firms have operated without truly defined business management processes and structure. No more. In today’s rapidly changing marketplace, law firm leaders are now recognizing that they must run their firms more like their clients in order to remain viable and competitive. And like any business, a strategic plan is essential to take the organization where it wants to go. Simply put, a strategic plan is the official road map that describes where your organization is going over the next year or more and how it’s going to get there.
Fundamental elements in any good strategic plan are business development and customer service. As such, marketing professionals should not only have a seat at the table, but also help drive the process. Come learn the keys to developing an effective strategic plan, successful implementation tactics and how to keep attorneys engaged in the process. Most importantly, hear why having a strategic plan is imperative to your firm’s long-term success and how you can personally become an integral part of championing the process, thereby, increasing your value to the firm.
Melissa Bogle, Manager of Business Development, GableGotwals Law Firm
Member Price: $59
Prospective Member Price: $79