Domain: Communications, Business Development
Join Carolyn Manning, Chief Marketing & Business Development Officer at Mintz, and Eugene McCormick, VP at Passle, as they delve into how Mintz are establishing their firm and its brand as a destination for talent and clients.
In this interactive case study, Carolyn will cover the strategy, steps and results of their approach, sharing best practice advice for how to build the brand of the firm in the market, using the genuine knowledge of the firm's lawyers.
Key session takeaways:
How to punch above your weight as a legal brand
Key steps to building a brand reputation that matches your firm’s service delivery
What it takes to establish a destination brand that attracts work and talent
- Define your approach to marketing and BD strategy
- Establish your firm as a destination for talent and business
- Discover how content can help position your firm
Carolyn Manning, Chief Marketing & Business Development Officer, Mintz
Eugene McCormick, Vice President, Passle Inc
Member Price: $59
Prospective Member Price: $79