Sponsored by: Competitive Intelligence SIG
Domains: Marketing Management & Leadership and Business of Law
BoK Competencies: Market & Business Intelligence and Management of Individual Personnel
Looking for a webinar to attend? This program will enable listeners to be better informed consumers of all sorts of survey research, including syndicated surveys, benchmarking studies and proprietary research; both qualitative and quantitative.
Learning Outcomes:
- Understand qualitative and quantitative research and the use of each
- Spot the flaws in reports of survey findings
- Learn basic statstical terminology
Presenter:
Mark T. Greene, Ph. D., President, Market Intelligence LLC
Price: Complimentary for Members