How Fear Drives Poor Pricing and What You Can Do About It

How Fear Drives Poor Pricing and What You Can Do About It

Domain: Business of Law

Get on the couch with Mike and Pier, who between them have over 50 years of professional services experience, as they explore how commonly held lawyer mindsets can undermine efforts to achieve better pricing in law firms, and the practical steps that pricing professionals can take to help their firms achieve better pricing outcomes.

Topics include:

  • Explore 3 mindsets or attitudes that drive poor pricing outcomes
  • Discuss how those mindsets drive poor pricing outcomes
  • Discuss what Pricing can do to drive change and help differentiate

Presenter(s): 
Pier D'Angelo, Allens
Mike Duffy, King & Spalding

Member Price: $59
Prospective Member Price: $79


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Business of Law, Profitability and Pricing, Content Level, Essential, Content Type, Event Recording, Firm Size, All Sizes, Merchandise, 2018, LMA International | Business of Law